Getting  approved for Google AdSense can feel confusing—especially if your application keeps getting rejected without clear reasons. This cheat sheet breaks the process down into clear, practical steps so you can prepare your website properly and maximize your chances of approval on the first try.

1. Understand What Google AdSense Looks For

Google AdSense is designed to protect advertisers and users. Before approving any site, Google evaluates three core areas:

• Content quality – Is your content original, valuable, and useful?
• User experience – Is your site easy to navigate and trustworthy?
• Policy compliance – Does your site follow AdSense program policies?

If any of these are weak, approval is unlikely.

2. Publish High-Quality, Original Content

Content is the single most important factor.

Content checklist:

• Write 100% original articles (no copying, spinning, or AI-generated low-effort text).
• Each article should be at least 800–1,000 words.
• Focus on solving problems or answering real user questions.
• Use clear headings, short paragraphs, and proper formatting.

Recommended minimum:

• 15–25 high-quality posts before applying.
• Avoid thin content such as short news snippets or placeholder pages.

3. Choose AdSense-Friendly Topics

Some niches perform better and are safer for approval.

Safe niches:

• Education & tutorials
• Technology & software
• Blogging, SEO, and digital marketing
• Health (general information, not medical advice)
• Lifestyle, travel, and productivity

Risky or restricted niches:

• Adult content
• Gambling or betting
• Illegal downloads or pirated material
• Hate, violence, or misleading content

4. Create Mandatory Legal Pages (Very Important)

Missing legal pages is one of the most common reasons for rejection.

Your website must include:

• Privacy Policy (explicitly mentions cookies and Google AdSense)
• About Us (who you are and what your site is about)
• Contact Us (email or contact form)
• Terms & Conditions (recommended, not optional)

These pages should be accessible from the footer menu.

5. Improve Website Design & User Experience

Your site does not need to look expensive—but it must look professional.

Design essentials:

• Clean, readable theme
• Mobile-friendly (responsive design)
• Fast loading speed
• Easy navigation menu
• No broken links or empty pages

Avoid:

• Pop-ups everywhere
• Auto-playing audio or video
• Excessive ads from other networks

6. Use a Custom Domain (No Free Subdomains)

Google strongly prefers custom domains.

Approved:

• example.com
• example.net

Not recommended:

• example.blogspot.com
• example.wordpress.com

Also make sure your domain is at least 2–4 weeks old with consistent content publishing.

7. Check Traffic Quality (Low Traffic Is OK)

You do not need massive traffic to get approved.

However:

• Traffic must be real and organic
• Avoid paid traffic, bots, or traffic exchange sites

Even 20–50 real visitors per day is enough if your site quality is high.

8. Fix Technical Basics

Before applying, verify these essentials:

• HTTPS enabled (SSL certificate)
• No "Coming Soon" pages
• No copyrighted images without permission
• Proper language consistency (one main language)

Optional but helpful:

• Google Search Console connected
• Google Analytics installed

9. Apply for Google AdSense the Right Way

Steps:

1. Go to Google AdSense
2. Sign in with a Google account
3. Add your website URL
4. Enter accurate personal and payment information
5. Place the AdSense verification code correctly

Do not modify your site heavily while review is in progress.

10. If You Get Rejected, Don’t Panic

Rejection is common—even for good sites.

What to do:

• Read the rejection reason carefully
• Improve weak areas (content, UX, legal pages)
• Wait 2–4 weeks before reapplying

Multiple rejections do not permanently block approval.

Final AdSense Approval Checklist

Before you apply, confirm:

• Original, valuable content
• At least 15–25 quality articles
• Privacy Policy, About, Contact pages
• Clean, mobile-friendly design
• Custom domain + HTTPS
• No policy violations

If all boxes are checked, your chances of approval are very high.